Great Content creation pays well — Ameyaw Debrah, Juliana Amoateng

In recent months, some popular content creators, also known as social media influencers, have made claims of funding their lavish lifestyles through their online work.

They claim their online visibility has helped them rake in substantial earnings from promoting and endorsing brands across their various platforms through their videos, blogs and podcast posts.

Last week in Accra, The Mirror, interviewed two content creators, Ameyaw Kissi Debrah, a blogger and Juliana Amoateng, a beauty content creator. 

According to them, it is indeed possible to live large, receive loads of free products and earn good money from content creation.

“Done right and with income reinvested wisely, content creation can be a lucrative path,” remarked Mr Debrah, who has been in the industry since 2006. He shared his own experiences of once earning EUR 5,000 from a brand deal and enjoying sponsored trips around the world.

Ms Amoateng, who entered the scene in 2019, expressed her surprise at how some underestimated the power of social media. She highlighted how many brands now prioritised social media for marketing, creating opportunities for influencers like herself.

“I have collaborated with brands such as Vodafone now Telecel, Pepsodent, Geisha, a Korean skincare brand, and SoHer Ghana. My biggest paycheck came from the skincare brand and it was eye-opening,” She said.

However, both influencers emphasised that behind the glitz and glamour, there were both positives and negatives to navigate, along with strategies for success.

Source: Graphic Online